Press Releases

02/17/05 - Eugene Oregon Based Turtle Mountain Launches Nationwide Marketing Initiative – The Purely Decadent™ Dairy Free Road Tour
The country’s biggest ice cream truck, or more appropriately, a rolling dairy-free café, departs from Portland, Oregon

“Turtle Mountain is constantly working to create and produce the highest quality, super premium, non-dairy ice cream available on the market,” says John Tucker, Director of Marketing & Technology, “People often associate dairy free desserts as inferior to their dairy counterparts, but one bite of our Purely Decadent product line and their perception completely changes. ‘Wow, this is really good!’ is the most frequent reaction we get when sampling a consumer for the first time.”

Knowing that taste is a major factor in consumers choosing Turtle Mountain Purely Decadent products, the goal of the Purely Decadent Road Tour is to hand out at least 600 samples a day. From Cookie Avalanche™ to Peanut Butter Zig Zag™ to Cherry Nirvana™, all 15 flavors of Purely Decadent will travel across the country making regal product sampling stops including sunsets on the beach, luxury shopping centers, gorgeous natural settings and top-rated outdoor festivals.

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