04/01/05 - Turtle Mountain Announces Purely Decadent Partnership with San Diego-based Kung Food
Purely Decadent non-dairy frozen desserts make a limited time appearance on local dessert menus

Eugene, Oregon – Coinciding with the national Purely Decadent Dairy Free Road Tour, Oregon based Turtle Mountain, Inc (www.turtlemountain.com) announces a partnership with San Diego-based Kung Food (www.kung-food.com), making the non-dairy frozen dessert Purely Decadent available on the restaurant’s menu April 23 through May 14, 2005

“To support our Purely Decadent Dairy Free Road Tour, we have handpicked restaurants we believe to be purely decadent locations for customers to enjoy Turtle Mountain’s indulgent dairy-free frozen desserts,” says John Tucker, Director of Marketing & Technology. “Kung Food offers nutrition and great taste in a convenient format. Their commitment to organic, vegetarian cuisine is a perfect fit with Turtle Mountain’s Purely Decadent dessert.”

Purely Decadent flavors will make guest appearances on the menu at Kung Food at their new San Diego location:

2949 5th Avenue
619-298-7302

The partnership will kick off during Kung Food’s Earth Day Celebration on Saturday, April 23, 2005 and will run through Saturday, May 14, 2005. Purely Decadent will make a guest appearance in scoops as well as some location exclusive recipes.

About the Purely Decadent Dairy Free Road Tour:
Introducing unsuspecting consumers to pure dairy-free indulgence, Turtle Mountain, Inc.’s nationwide marketing initiative, The Purely Decadent Dairy Free Road Tour, will travel coast to coast in the country’s biggest ice cream truck, or more appropriately, rolling dairy-free café. Knowing that taste is a major factor in consumers choosing Turtle Mountain Purely Decadent products, the tour will hand out samples of several Purely Decadent flavors including Chocolate Obsession™, Peanut Butter Zig Zag™, Cherry Nirvana™, and Praline Pecan™. The Purely Decadent Road Tour will make regal product sampling stops including sunsets on the beach, luxury shopping centers, gorgeous natural settings and top-rated outdoor festivals and includes stops in Los Angeles, San Diego, San Francisco, Chicago, and New York City, among other metropolitan areas.

About Turtle Mountain
Based in Eugene, Oregon, Turtle Mountain is a privately held natural foods company that has specialized in the development and production of dairy-free frozen desserts for over 15 years. Turtle Mountain products are 100% plant based and have zero cholesterol, no artificial sweeteners, no trans fats, no hydrogenated oils, and are high in dietary fiber. A market leader in dairy-free frozen desserts, Turtle Mountain sales have grown from 3 million dollars in 1998 to 16 million dollars in 2004. Turtle Mountain’s double-digit sales growth continues to outpace the food industry growth standard of 2-3% per year. For more information visit www.turtlemountain.com.

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