04/07/05 - Turtle Mountain, Inc Announces Purely Decadent Week in San Diego
The Purely Decadent Dairy Free Road Tour brings the country’s biggest ice cream truck, or more appropriately, a rolling dairy-free café, and complimentary dessert breaks to area residents.

Eugene, Oregon – Introducing unsuspecting consumers to pure dairy-free indulgence, Eugene- Oregon based Turtle Mountain (www.turtlemountain.com) announces Purely Decadent Week in San Diego, April 23 – 29, 2005. Coinciding with the nationwide Purely Decadent Dairy Free Road Tour, the country’s biggest ice cream truck or more appropriately, rolling dairy-free café will be making several regal product sampling stops in San Diego including farmer’s markets, gorgeous natural settings, and top-rated outdoor festivals. Turtle Mountain has also partnered with vegetarian restaurant Kung Food to make a Purely Decadent guest appearance on the menu from April 23 through May 14, 2005.

The dairy-free, frozen dessert maker has created the 34-foot custom crafted motorcoach to tour the country and will hand out several flavors of Purely Decadent including Chocolate Obsession™, Peanut Butter Zig Zag™, and Cherry Nirvana™. Throughout the year-long road tour Purely Decadent spokesman and dairy-free ice cream man, Tim Lawlor, will be driving and living in the motorcoach with his wife, Christie, and 18-month-old daughter, Alexys, to promote the product.

The Purely Decadent motorcoach has scheduled stops in San Diego including:

San Diego, April 23 – April 29, 2005:
Earth Day at Kung Food - Sat., April 23 Art Walk – Sun., April 24
Harbor Island Park – Thurs., April 28

Kung Food’s new San Diego location:
2949 5th Avenue
San Diego, Calif.

“From sun-soaked beaches to Balboa Park, San Diego is renown for its citywide decadent locations,” says Tim Lawlor. “Each day throughout San Diegos’ Purely Decadent Week, we will choose the city’s favorite spots to roll out the café and surprise consumers with a healthy, indulgent dessert alternative.”

About Turtle Mountain
Based in Eugene, Oregon, Turtle Mountain is a privately held natural foods company that has specialized in the development and production of dairy-free frozen desserts for over 15 years. Turtle Mountain products are 100% plant based and have zero cholesterol, no artificial sweeteners, no trans fats, no hydrogenated oils, and are high in dietary fiber. A market leader in dairy-free frozen desserts, Turtle Mountain sales have grown from 3 million dollars in 1998 to 16 million dollars in 2004. Turtle Mountain’s double-digit sales growth continues to outpace the food industry growth standard of 2-3% per year. For more information visit www.turtlemountain.com.

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