Press Release

04/27/04 - Lactose Intolerant? No Problem! Indulge In Purely Decadent Soy Delicious® Non-dairy Frozen Desserts Sinful Taste; Healthy Ingredients; Seven New Flavors
The World’s First Super Premium, Creamy, All Natural, Vegan Non-Dairy Frozen Dessert Gives Vegans, Lactose-Intolerant And Health-Conscious Consumers A Rich Reason To Rejoice.

(Eugene, Oregon) An estimated 30 to 50 million Americans—about 25% of the U.S. population-- are lactose intolerant and countless more seek alternatives to dairy for religious, philosophical or health reasons. By providing consumers with super premium non-dairy frozen dessert alternatives to dairy fat, milk products and cholesterol, Purely Decadent Soy Delicious® non-dairy frozen desserts provide a truly indulgent eating experience without the discomfort often associated with dairy desserts. Lactose intolerant people cannot digest foods containing lactose, the sugar found in milk, and may experience gas, bloating, stomach cramps, diarrhea, and nausea within as little as 30 minutes or up to two hours after ingesting foods that contain lactose. This condition may develop over time, affects about 15% of Caucasian adults and is widespread among other ethnic groups. An estimated 70% of African-American, 74% of Native American, 53% of Mexican-American, and 90% of Asian American adults are affected. The easiest and least expensive way to control symptoms is to avoid foods containing lactose. But this doesn’t mean going without dessert!

“Non-dairy consumers never had anything even remotely like the premium ice cream lines, but Soy Delicious™ changed all that with their Purely Decadent line,” states Erin Pavlina, Editor of VegFamily.com and a devout Purely Decadent Soy Delicious® fan. “The flavors are incredible. Rich, creamy, and unabashedly sinful! I savor every creamy bite.”

Could these flavors be anything but indulgent? Cookie Avalanche, Chocolate Brownie Almond, Cherry Nirvana, Praline Pecan, Chunky Mint Madness, Purely Vanilla, Peanut Butter Zig Zag, Chocolate Obsession…All Purely Decadent—just the way we like it. This is no icy, lame-tasting ice cream wanna-be. Turtle Mountain, the developers of the Soy Delicious™ line have spent nearly twenty years perfecting the art of making non-dairy frozen desserts with the creamy texture and rich tastes dessert lovers crave. The result is both delicious and healthier than ice cream! The Soy Delicious™ line outsells premium ice cream brands in natural food stores where many shoppers first discover that non-dairy frozen desserts allow them to live healthier lifestyles without sacrificing the joys of premium desserts.

Nationwide, dessert devotees desiring non-dairy indulgence are being purely decadent-- savoring fifteen rich, mouth-wowing, creamy-textured flavors that have no cholesterol, little to no saturated fat, no hydrogenated oils (trans-fats,) less than half the unsaturated fat, and 37% fewer calories than super premium dairy ice cream. Certified vegan