Press Release

05/19/04 - Pure Non-dairy Indulgence Makes It’s Debut Courtesy Of Turtle Mountain Inc.
Guests of the NRA show are invited to revel in Purely Decadent Soy Delicious® and Carb Escapes™ without sacrificing their taste-buds or waistlines

(Eugene, Oregon) Healthy Indulgence Never Tasted This Good! According to Mothers everywhere, “the proof is in the pudding.” In the case of Turtle Mountain Inc., however, the proof is in the undisputed popularity of its frozen non-dairy desserts. Turtle Mountain Inc. has perfected the all natural non-dairy desserts, and has been named by SPINS, the leader in providing reliable sales and consumer information to the natural products industry, as the #1 frozen dessert company in the U.S. Touted as “America’s top Super Premium” line, Purely Decadent Soy Delicious® will be introduced for institutional sales alongside its low net carbohydrate counterpart, newcomer Carb Escapes™. Both product lines will be showcased at the National Restaurant Association (NRA) Show held at Chicago's McCormick Place Convention Center from Saturday, May 22, through Tuesday, May 25, 2004. Having expanded to include the foodservice industry, both Purely Decadent Soy Delicious® and Carb Escapes™ are the perfect choice for health conscious yet palate minded consumers.

Driving the Frozen Dessert Category through market leadership, Turtle Mountain has surpassed all of the best-known brands. From frozen dairy desserts Haagen-Dazs and Ben & Jerry’s to its non-dairy competitor Tofutti, Turtle Mountain is exceeding consumer demand for healthier lifestyles. Research has found a growing awareness of lactose intolerance and a general desire to reduce dairy consumption. By providing consumers with delectable non-dairy frozen desserts, the 25% of the U.S. population who are lactose intolerant and others who seek alternatives to dairy for religious or health reasons can now enjoy premium desserts.

“We are excited about introducing our product line to restaurants, cafeterias, schools, hotels and other institutions,” states John V. Tucker, Vice President of Marketing at Turtle Mountain. “The popularity of our brand will attract consumer interest and increase sales for these industries.”

Whether it is the non-dairy attribute, dietary fiber, organic ingredients, certification as Kosher and Vegan, lack of trans fats and cholesterol, or the 15 unique flavors one is after