Press Release 05/19/04 - Pure Non-dairy Indulgence Makes It’s Debut Courtesy Of Turtle Mountain Inc. (Eugene, Oregon) Healthy Indulgence Never Tasted This Good! According to Mothers everywhere, “the proof is in the pudding.” In the case of Turtle Mountain Inc., however, the proof is in the undisputed popularity of its frozen non-dairy desserts. Turtle Mountain Inc. has perfected the all natural non-dairy desserts, and has been named by SPINS, the leader in providing reliable sales and consumer information to the natural products industry, as the #1 frozen dessert company in the U.S. Touted as “America’s top Super Premium” line, Purely Decadent Soy Delicious® will be introduced for institutional sales alongside its low net carbohydrate counterpart, newcomer Carb Escapes™. Both product lines will be showcased at the National Restaurant Association (NRA) Show held at Chicago's McCormick Place Convention Center from Saturday, May 22, through Tuesday, May 25, 2004. Having expanded to include the foodservice industry, both Purely Decadent Soy Delicious® and Carb Escapes™ are the perfect choice for health conscious yet palate minded consumers. Driving the Frozen Dessert Category through market leadership, Turtle Mountain has surpassed all of the best-known brands. From frozen dairy desserts Haagen-Dazs and Ben & Jerry’s to its non-dairy competitor Tofutti, Turtle Mountain is exceeding consumer demand for healthier lifestyles. Research has found a growing awareness of lactose intolerance and a general desire to reduce dairy consumption. By providing consumers with delectable non-dairy frozen desserts, the 25% of the U.S. population who are lactose intolerant and others who seek alternatives to dairy for religious or health reasons can now enjoy premium desserts. “We are excited about introducing our product line to restaurants, cafeterias, schools, hotels and other institutions,” states John V. Tucker, Vice President of Marketing at Turtle Mountain. “The popularity of our brand will attract consumer interest and increase sales for these industries.” Whether it is the non-dairy attribute, dietary fiber, organic ingredients, certification as Kosher and Vegan, lack of trans fats and cholesterol, or the 15 unique flavors one is after, Purely Decadent Soy Delicious® does not disappoint. Four novel flavors will be launched at the NRA show, including Cookie Avalanche, Chocolate Brownie Almond, Peanut Butter Zig Zag, and Cherry Nirvana - all hardpacked in 1.5 gallon scoop tubs. Purely Decadent Soy Delicious® will also be available as single serve novelties. Turtle Mountain’s newest addition, Carb Escapes™ is the only all natural non-dairy frozen dessert with just 1 gram of net carb per serving, promising success as over 47% of Americans seek to reduce carbohydrate intake. Noting the health dangers of some low net carbohydrate foods that substitute carbohydrates with unhealthy fats, synthetic sugars and added calories and cholesterol, Turtle Mountain has developed Carb Escapes™ using only healthy carbohydrate and sugar substitutes, such as naturally fermented erythritol and chicory root to support low net carb weight loss lifestyles. In keeping with Turtle Mountain’s tradition of natural and healthy products, Carb Escapes™ is the first of its kind to commit to a low carb frozen dessert void of lactose, synthetic sweeteners and hydrogenated oils. High in calcium, cholesterol-free, certified Kosher Parve, and vegan, Carb Escapes™ is truly a gratifying escape from carbs, fats, sugars and the restrictions of lactose allergies and intolerance. Dish up unbridled enjoyment with Carb Escapes™ in indulgent flavors such as White Mousse, Strawberry, Butter Pecan, Mint Chip and Chocolate. Carb Escapes™ is available in soft serve, 1.5 gallon scoop tubs, pints and novelties (for retail or institutional). Headquartered in Oregon, Turtle Mountain, Inc. is a privately held natural foods company that has specialized in the creation and production of all natural frozen desserts for the last fifteen years. Its products have been featured in natural food outlets in all fifty states as well as Canada, Australia, UK and Korea. A variety of Soy Delicious lines are produced in addition to Purely Decadent Soy Delicious® and Carb Escapes™, including 12 great tasting flavors of Organic Soy Delicious™ quarts, the national market leader in non-dairy quarts. Organic Soy Delicious™ is also available in novelties, a delightful range of sandwich and bar products. For those who prefer a fat-free, dairy-free and soy-free treat, Turtle Mountain offers 7 pint flavors and 2 novelty flavors of fruit sweetened Sweet Nothings®. Turtle Mountain’s mission is to be a world-class provider of exceptional natural food products and its resolve to use only the finest all natural ingredients to meet the highest quality standards has exceeded consumers’ expectations. Soy Delicious™ received the Readers Choice award as the favorite non-dairy frozen dessert in the 2002 and 2003 editions of the vegetarian newspaper, Veg News. Turtle Mountain is currently seeking to form an alliance with foodservice distributors capable of handling frozen non-dairy desserts. For more information, contact John Tucker at Turtle Mountain, Inc., jtucker@turtlemountain.com or call Christie Communications at 805-565-4122. # # # #
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