Press Release 08/31/04 - Anyone for Dessert? (EUGENE, Oregon) Turtle Mountain Inc. is currently stocking natural and mainstream grocery stores nationwide with their undisputedly popular dairy-free frozen desserts, Purely Decadent Soy Delicious® and Carb Escapes™. With an estimated 40 to 60 million Americans who are lactose intolerant and countless more who seek alternatives to dairy for religious, philosophical or health reasons, Purely Decadent Soy Delicious® and Carb Escapes™ provide a truly indulgent eating experience without the gastrointestinal discomfort often associated with dairy desserts. Dressing up non-dairy in such a way that will make even the most devout ice cream eaters desirous, Turtle Mountain Inc. has been listed by SPINS, the leader in providing reliable sales and consumer information to the natural products industry, the #1 frozen dessert company in the United States for the 52 week period ending June 2004. Embracing taste, quality, and health consciousness, Turtle Mountain has the inside scoop on non-dairy frozen desserts. Purely Decadent Soy Delicious® has been touted by SPINS as “America’s top Super Premium” line of non-dairy frozen desserts, and is rapidly approaching sales volume of Haagen-Dazs and Ben & Jerry’s in Natural Foods. Forty-six percent of the Frozen Dessert Market today is comprised of non-dairy indulgences, and it’s growing. Consumers are making the switch to lactose free delights as they realize the advantage to their taste buds and their waistlines. Erin Pavlina, Editor of VegFamily.com has attested that whether in pints or single serve novelties, “Non-dairy consumers never had anything remotely like the premium ice cream lines, but Turtle Mountain changes all that with their Purely Decadent Soy Delicious® line.” Whether it is the non-dairy attribute, dietary fiber, organic ingredients, certification as Kosher and Vegan, lack of trans fats and cholesterol, or the fifteen unique flavor experiences one is after, Purely Decadent Soy Delicious® does not disappoint. It is no wonder that flavors such as Vanilla Swiss Almond, Raspberry A La Mode, Cookie Avalanche, Peanut Butter Zig Zag, Cherry Nirvana, Chocolate Brownie Almond, Chocolate Obsession, Chunky Mint Madness, Mocha Almond Fudge, Praline Pecan, Purely Vanilla, Rocky Road, Swinging Anna Banana, Turtle Tracks and New Mint Chocolate Chip would appeal to the 25% of the US population that is lactose intolerant, as well as those for whom dairy poses no problem. The most recent addition to the non-dairy family, Carb Escapes™, is cooling down the competition as the only all-natural non-dairy frozen dessert with just 1 gram of net carb per serving. Noting the health dangers of some low net carbohydrate foods that substitute carbohydrates with unhealthy fats, synthetic sugars and added calories and cholesterol, Turtle Mountain has developed Carb Escapes™ using only natural, nutritious carbohydrate and sugar substitutes, and no hydrogenated oils. In support of healthy low net carb weight loss and lifestyles, Carb Escapes™ are high in calcium, cholesterol free, certified Kosher Parve and Vegan. Low carb persuasion will entice your every occasion with Carb Escapes™, from pints of Butter Pecan, White Mousse, Chocolate, Chocolate Almond, Chocolate Peanut Butter, Mint Chip and Strawberry to single and 3-per multipack novelties in Peanut Butter Fudge, Fudge and Vanilla bars. Turtle Mountain is providing pure dairy-free indulgence through a variety of products that are meeting a broad range of consumer needs. Its products have been featured in natural food outlets in all fifty states as well as Canada, the Caribbean, Australia, UK, Japan and Korea. In addition to Purely Decadent Soy Delicious® and Carb Escapes™, Turtle Mountain has developed and presently markets several other product lines, including 12 great tasting flavors of Organic Soy Delicious® quarts. Organic Soy Delicious® is also available in novelties, a delightful range of sandwich and bar products. Additionally, Li’l Buddies® and Organic Li’l Buddies® sandwich six-packs are not only tasty and convenient, but they are also 50% larger than other comparably priced non-dairy frozen dessert sandwich multi-packs. For those who prefer a fat-free, dairy-free and soy-free treat, Turtle Mountain Inc. offers 7 pint flavors and 2 novelty flavors of fruit sweetened Sweet Nothings®. Headquartered in Oregon, Turtle Mountain, Inc. is a privately held natural foods company that has specialized in the creation and production of all natural dairy-free frozen desserts for the last fifteen years. Turtle Mountain’s mission is to be a world-class provider of natural dairy-free products using only the finest, all natural ingredients with a resolve to meet the highest quality standards and exceed consumers’ expectations. As a reflection of this pursuit Soy Delicious® received the Reader’s Choice Awards as the favorite non-dairy frozen dessert in both 2002 and 2003 by Veg News, a vegetarian newspaper. Kevin Brouillette, National Sales Manager of Turtle Mountain Inc. will be attending the 2004 National Frozen & Refrigerated Foods Convention in DC October 23-27th. If you are interested in setting up a meeting with Kevin during the convention, contact him at kbrouillette@turtlemountain.com. For more information, contact John Tucker at Turtle Mountain, Inc. jtucker@turtlemountain.com, or phone (541) 338-9401; or email Diana de Lamadrid at diana@christiecomm.com or phone Christie Communications at (805) 565-4122. # # # #
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