Press Release

08/31/04 - Anyone for Dessert?
Turtle Mountain Inc. provides a double helping of reasons to celebrate a dairy free lifestyle: Purely Decadent Soy Delicious® and Carb Escapes™

(EUGENE, Oregon) Turtle Mountain Inc. is currently stocking natural and mainstream grocery stores nationwide with their undisputedly popular dairy-free frozen desserts, Purely Decadent Soy Delicious® and Carb Escapes™. With an estimated 40 to 60 million Americans who are lactose intolerant and countless more who seek alternatives to dairy for religious, philosophical or health reasons, Purely Decadent Soy Delicious® and Carb Escapes™ provide a truly indulgent eating experience without the gastrointestinal discomfort often associated with dairy desserts. Dressing up non-dairy in such a way that will make even the most devout ice cream eaters desirous, Turtle Mountain Inc. has been listed by SPINS, the leader in providing reliable sales and consumer information to the natural products industry, the #1 frozen dessert company in the United States for the 52 week period ending June 2004. Embracing taste, quality, and health consciousness, Turtle Mountain has the inside scoop on non-dairy frozen desserts.

Purely Decadent Soy Delicious® has been touted by SPINS as “America’s top Super Premium” line of non-dairy frozen desserts, and is rapidly approaching sales volume of Haagen-Dazs and Ben & Jerry’s in Natural Foods. Forty-six percent of the Frozen Dessert Market today is comprised of non-dairy indulgences, and it’s growing. Consumers are making the switch to lactose free delights as they realize the advantage to their taste buds and their waistlines. Erin Pavlina, Editor of VegFamily.com has attested that whether in pints or single serve novelties, “Non-dairy consumers never had anything remotely like the premium ice cream lines, but Turtle Mountain changes all that with their Purely Decadent Soy Delicious® line.”

Whether it is the non-dairy attribute, dietary fiber, organic ingredients, certification as Kosher and Vegan, lack of trans fats and cholesterol, or the fifteen unique flavor experiences one is after, Purely Decadent Soy Delicious® does not disappoint. It is no wonder that flavors such as Vanilla Swiss Almond, Raspberry A La Mode, Cookie Avalanche, Peanut Butter Zig Zag, Cherry Nirvana, Chocolate Brownie Almond, Chocolate Obsession, Chunky Mint Madness, Mocha Almond Fudge, Praline Pecan, Purely Vanilla, Rocky Road, Swinging Anna Banana, Turtle Tracks and New Mint Chocolate Chip would appeal to the 25% of the US population that is